The other day I was amazed when I interacted with a sales agent who in five days had risen from being a sales agent to an assistant manager.
By posting her product on the Facebook, she had sales hit a range not witnessed by her employer from a single individual in that record time. She sold over 200 items in five days.
This person availed herself to respond to questions, availed her number for people to call, and contacted those who had expressed interest in her product.
I am not sure what her role as assistant manager will entail, but her performance was not something her superiors were going to ignore. The magic bullet for her was simply Facebook.
I have seen people use Facebook in all kinds of ways. For some, the mention of their name sends chills, you are not sure what to expect of them. Some have brought cyber wars on Facebook, whilst others are doing business, growing their business, and have simply mastered the art of what to place or not place on Facebook.
Now social media is not limited to Facebook. We have a variety of tools we can effectively draw from to grow our businesses, contribute to developmental debates, or market who we are because we simply do not know who is reading, or peeping at our profiles. WhatsApp, Tweeter, Skype, and Viber, are just examples of the available tools. Your breakthrough opportunity might come simply because someone read about your post, or a comment you made that left an impression.
Friends, whilst we can get carried away by ‘live African magic of sorts’ that prevails on Social Media, let us not forget there are people out there following, and making an impression of who we are. You may mention your name and all your draw is a repulsive response.
My plea to you this morning is to make effective use of these tools. Have a clear agenda why you are on social media, and if you are bent on looking for opportunities, be clear in your mind how you want the general public to view you, hence what opportunities you are likely to draw to yourself.